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When it comes to skincare, many men are left navigating a sea of options, most of which seem tailored for women. Let’s face it—shiny packaging and floral scents don’t scream manly. But here’s the game-changer: cosmetic silver, a luxury ingredient once reserved for spa treatments and high-end products, has stepped into the limelight of men’s grooming—and for good reason. Let’s dive into why silver is the ultimate secret weapon for men’s skin.

The green plains stretch to the sky As grazing sheep wander free A distant roar as racehorses gallop Under the gaze of nature's eye… By Pure Oskar

In 2020, most of us are well aware that our beauty routines and busy lifestyles aren’t quite as eco-friendly as they could be. While KeepCups and bamboo toothbrushes certainly help to reduce plastic waste, it’s fair to say we could do more to protect the environment. But how can you go from eco-friend to eco-BFF without overhauling your entire life? For most, this means rethinking time-honoured beauty rituals and switching up daily norms in favour of more sustainable practices. Here, discover 10 eco-friendly habits that are not only easy to implement in your daily life (we promise), they will also make life better for you, your pocket, and the environment.

Highly instagrammable, covetable, giftable while simultaneously functional The Sheep has already gained a cult following amongst our international community.

Mind yourself, mind others... pure & simple